In the past few years I’ve been on a quest for titanium dioxide and dye-free eyeshadows. This has been a bit more annoying since I’m a Canadian… but I have found one that I’d consider my holy grail.
One thing I learned while doing a lot of research is that Grafton Cosmetics offers white-label eyeshadow that I believe is carried by brands like Ageless Derma, Omiana, Prim and Pure, and countless others on Amazon and across the web. I also emailed Grafton Cosmetics and they confirmed that their ingredient list is the same listed on all of those sites. I am particularly focused on the creamy baked mineral trio since I’ve used it and love it. While I can’t 100% confirm they’re the same (mostly for legal reasons…) you can see for yourself how similar these products look and they all have the same colors. I’ve noticed numerous other products across brands that seem to originate at Grafton (blushes, lip glosses, etc).
The ingredients: Simmondsia Chinensis (Jojoba) Seed Oil, Lavandula Angustifolia (Lavender) Flower Extract, Thymus Vulgaris (Thyme) Extract, Camellia Sinensis (Green Tea) Extract, Tocopheryl Acetate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sericite, Mica, Iron Oxides
Grafton Cosmetics

Omiana

Ageless Derma

Ageless Derma tends to lean more affordable, and even offers products on Amazon. I personally have the Ageless Derma ones.
Since the green one is no longer available on Grafton, I ordered it from a random amazon shop (I got the last one, sorry guys…) it does seem Ageless Derma still has it on their website. Unfortunately the bronze (which I want most) is out of order everywhere.
Other brands that have the same mineral trios. Some are more expensive than others, but they do all seem to be the same:
I’m personally rocking the mulberry trio today:
For those wondering the mascara is Attitude, and the eyeliner is Anada.


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