Having a website is the first step in ensuring that your business has a presence of the web, and if you’re not getting the hits you deserve, you might be wondering how to improve your website. Without a website, finding your business and services is a shot in the dark. However, just because you have a website, this doesn’t mean that you’re automatically the first stop for potential clients and customers. In-fact, many competitors from all over the world are also fighting for a spot on Google, Bing, or Yahoo search. It’s important to be constantly improving your web presence. Having a website is not just a “build once and ignore” affair – it’s something that you should be constantly aware of, testing, and changing. This article can help you if you’re looking to improve your website.
1. Make sure your content is clear, concise, and in proper English
While many of us are forever chasing perfect SEO*, we can sometimes forget that our target audience is not just Search Engines, it’s real people. Having a professionally-written website is an important factor in whether or not people want to do business with you. You should see your website like a storefront, and you should always maintain a professional image. The writing on your website is what shows customers who you are, and it should be clear, concise, and written with readability in mind. You can also hire a web copywriter to write the pages for you. Copywriters understand writing for web and can help create engaging content.
2. Choose photos that are engaging
Visual content is an important aspect of web design. If your website features DIY images that were taken on a smartphone, this is likely to be visually unappealing to visitors. You can find free stock photos that are high quality on Pexels.com or Stocksnap.io. These images are free for your use, and make your website look more professional. You can also purchase photos from websites like iStock.
3. Turn off plugins that you’re not using
If you use wordpress.org, like much of the web, then you might have Plugins running in the background that are taking up too much space. This space slows down your website, and in-turn, search engines might be weary of your website. While there is no “perfect” number of plugins, it’s generally accepted that you should have no more than 20 WordPress plugins running at a time. You can check your website speed with this free SEO checkup.
4. Remove old/inconsistent content, but don’t just delete it
Google indexes every page on your site. Old content and pages that are no longer viable (a sale from three years ago) might be served to viewers. However, you shouldn’t just delete this content. You should remove/delete it, but you should use a plugin such as Yoast SEO to redirect the page to a new, current page. This stops google from viewing a “no page” error, which can hurt your SEO, and it keeps your website fresh.
5. Get backlinks, but only legitimate ones
Google looks at other sites that link to you. If sites that Google also trusts link to you, such as other industry experts, Google then sees you as reliable and puts you higher in the results. To that measure, backlinks are an important part of any SEO plan. You might be tempted to purchase backlinks, but you should never do this. Google examines the quality of links – and if many undesirable sites link to you, Google will penalize your site.
These tips can help you to get higher on Google, but they can also help users engage with your site. Always remember that your audience is not a computer or a software algorithm. If viewers like your website they are likely to come back – and bring their friends!
*SEO means Search Engine Optimization